Sunrise and Bandai Namco Arts announced a new original IP project, Hi-Drivers, which depicts the passionate friendship and team bonding of the young car racers. According to the official website, this will be an original user-participatory project.
Hi-Drivers features characters with rich personalities who deepen their bonds with each other through car racing. The project will have a variety of video contents, mainly distributed on YouTube, along with contents encouraging user’s participation. The cars portrayed in the project are faithfully reproduced in CG with the cooperation of four Japanese automobile manufacturers; HONDA, SUBARU, Toyota and Nissan.
Information about the project will be posted on the newly-opened official website, YouTube, and Twitter, together with a teaser PV posed on the official YouTube channel. A special stage event will be held at “AnimeJapan2022” on March 26 and 27, 2022, with more information about the project to be disclosed.